Artefakty językowe jako zasoby marketingowe dzieł literackich na przykładzie opowiadania A. Sapkowskiego Granica możliwości
Language Artifact as a Literature Marketing Resources Based on Content Analysis of A. Sapkowski Short Story Limits of Opportunities

Summary/Abstract: Language artefacts are the most natural marketing resource for literary works, since the potential for such use is even directly quoted or slightly re-written. Such linguistic artifacts, after the appropriate selection for the most exciting, expressive, symbolic and intriguing ones, can be successfully used on a variety of media (bookmarks, stickers, wallpapers, etc.) both for promotional purposes as well as a full-fledged product. The aim of the article is to identify the potential of language artefacts to create marketing resources based on the content analysis of the short story Limits of Opportunities by Andrzej Sapkowski. In addition, the added value of this article is a sum-up of characteristics and motifs of individual characters from the analyzed story and proposals for the possibility of their concise description.

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