“Ringjallja e autorit” përmes vetë-stilizimit; rasti i kryeministrit Rama
“The Author Rebirth” through self-tailoring, the case of Edi Rama

Summary/Abstract: Edi Rama has accepted publicly in the Guardian, in 2003 that he is a pop-star among leaders and a leader among pop-stars. He has styled himself as such not only during the years he led the Ministry of Culture or the Municipality of Tirana, but also now as a prime minister, a time when he has enriched his pop-star performance and PR. In a previous work, published in 2009, titled “Edi Rama, the pop (ulist) pop-star” I have analyzed his communicative strategies, while in this article I will discuss about his symbolic performance through photos, selfies, social networks posts etc. By using the semiotic analysis of Roland Barthes and his new paradigm proposed by Raoul Eshelman (2008), I will try to prove that through symbolic performances, the case of Edi Rama illustrates “the rebirth of the author” in the Albanian political communication. Given the multitude of these appearances, it is important to analyze the spread of show politics in our country as well. Rama has decided to bring a new political model whose application are and will be notable in media and public discourse as well.

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