Ligjërimi “i pakohë” i anormalitetit shqiptar në revistën Time (1923-2013)
The Constant Discourse of Albanian Abnormality in Time Magazine (1923-2013)

Summary/Abstract: The main argument of this paper focused on the western media representations of Albania, is that the subject of Albania is constructed and represented in a constant pathway between the years 1923-2013 and also during the years of transition. Time Magazine sets out as a case study on this regard. The object of study is systematically researched and investigated building on the media content analysis and the analysis of the media agency per se. With regard to the content analysis, the quantitative data show that the place and space given to the subject of Albania in rubrics, topics, frequency and angles of coverage are constant over time. The textual analysis in qualitative terms speaks of similar textual constructions and representations from one period of study to the other. The dominant discourse is that of an Albanian abnormality combined with the broader discourse of the American Superiority. A range of consistent media frames and repetitive topics have been identified, surpassing the historical time lag. Such a similarity is found in the journalistic writing and the language used to speak about the subject of Albania in the articles of Time Magazine in terms of synonymy, epithets, metaphors, key words and phrases.

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