Opinioni Publik dhe spiralja e heshtjes
Public Opinion and the Spiral of Silence

Summary/Abstract: The spiral of silence theory, proposed by the communication professor Elisabeth Noelle-Neumann, is one of the most prominent theories on public opinion. It explains the outgrowing of public opinion, referring to the increasing pressure that people feel to hide their perspectives because they fear being a minority. This material is taken by the book of Em Griffin, “A first look at Communication Theory, 7th edition. As the last edition of this book, translated already in Albanian, did not include this theory, we thought to bring this material for interested readers and researchers. This theory can have valuable application in several studies, especially those dealing with political communication, public opinion and sociology of communication, in the Albanian context where silence is often shaped as a spiral, reserving surprises for politicians, media and the audience.

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