Ndërveprimi konjitiv i medias me politikën në realitetin kulturor shqiptar
Cognitive Interaction Between Media and Politics in the Cultural Context of Albania Today

Summary/Abstract: This article tries to assess some of the absences of the Albanian medial reality related with the political meaning, giving some ideas and recommendations on how to improve the image in this field. In this paper we are going to deal with some theoretical and practical issues that have to do with the essential elements of the political communication and with the gap of communitarian communication in the Albanian cultural reality. Through an anthropological analysis of the actual performance of the political actors, this study tries to make a connection between cultural “cut” and the so called transparent “regime” of the political message publicity, especially during electoral campaigns. It also tries to see if there are any real chances for an effective change in the connection between media and politics and if so which are those mechanisms that can guarantee such a change. The findings might serve as methodological basis for explaining the actual state of relationship between media and politics.

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