Characteristics of Business Models of Creative Company
Characteristics of Business Models of Creative Company

Summary/Abstract: Business models keep evolving and changing all the time and from time to time fresh ones appear. Currently, a new model has been noticed i.e. creative companies [Dziurski 2016]. They are the effect of the development of innovative economy, which is inspired by knowledge based on non-material resources which still have measurable financial value [Radomska 2017]. The aim of this article is the identification of the features of creative companies on the basis of four distinguished business models of creative companies. The analysis was divided into two parts – theoretical and practical. The first part describes the reason why the issue of the creative sector and business models was chosen. It also characterizes the creative sector and presents the definition of the creative sector and creative companies, as well as describes the essence of the business models and types of business models in creative industries. The practical part of the article aims at presenting studies of companies regarded as creative and presenting the types of business models of the creative industry.

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