Relatywizacja wartości dzieła sztuki w procesie komercjalizacji – punkt widzenia konsumenta
Relativism of work of art value in the process of commercialization – consumer’s point of view

Summary/Abstract: The article describes the complex relationships between the author of the work, the work itself and its potential buyer, in the context of treating the effects of artistic creativity as luxury goods introduced into the market. The paper argues that one of the main reasons for the negative reception of the phenomenon of commercialization of art is the ambiguous understanding of this term among the recipients and art makers. The study was divided into theoretical and practical parts. The theoretical part describes luxury goods in this work of art and their commercialization process. The practical part of the article aims to present the results of participant observation studies. The case study is based on a sculptor who carries out sculptures to a public space operating on the Polish market.

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