Analiza koszykowa w badaniu zjawiska niepełnosprawności biologicznej
Application of market basket analysis in research on biological disability

Summary/Abstract: Commonly used as a tool in marketing studies, market basket analysis (MBA) has not been applied in surveys conducted by the Central Statistical Office so far. If one modifies the traditional sense of a “market basket” by replacing specific products with variates of socio- economic variables of persons or households, it is possible to apply association analysis to data collected in surveys or censuses in order to look for association rules and patterns of co-occurrences. The main goal of the article is the application of market basket analysis to official statistical data. The authors demonstrate the usefulness of MBA by using SAS and two R packages (arules and arulesViz) to identify association rules between variables from the last census of 2011 that are related to the phenomenon of biological disability.

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