Opinie pacjentów na temat skuteczności działań marketingowych wykorzystywanych w promocji prywatnych gabinetów fizjoterapeutycznych
Patients' Opinions on the Effectiveness of Marketing Activities Used in the Promotion of Private Physiotherapy Offices

Summary/Abstract: Due to the large popularization of physiotherapy, there has been a rapid development of services provided by private physiotherapeutic offices. The level of services provided by private offices is very different, determined by the level of professionalism of therapists and the equipment of the office. Marketing and promotion of the facility plays a very important role. The aim of the work was to examine the patients' opinions on the effectiveness of marketing activities used in the promotion of private physiotherapeutic offices. In the period from March 16 to June 30, 2017, a study was carried out among 100 patients using physiotherapy treatments at the Center for Sports Medicine Olimp in Zielona Góra. To collect the empirical material, an original, anonymous questionnaire was used. Only 45% of the respondents have seen any form of promotion of private physiotherapy offices. Among the most frequently mentioned by the respondents were leaflets and promotion on the Internet.

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