Uwarunkowania kreatywności w przedsiębiorstwach w perspektywie strategicznej
Conditions for Corporate Creativity from a Strategic Perspective
Author(s): Elżbieta Urbanowska-SojkinSubject(s): Economy, Business Economy / Management, Management and complex organizations
Published by: Szkoła Główna Handlowa w Warszawie
Keywords: development; strategies; path dependence; corporate creativity;
Summary/Abstract: The article combines the topics of strategic choice, development strategy, path dependence, as well as creativity. Creativity is assumed to be the key factor in reducing developmental stagnation and inertia in companies. There is a cognitive gap in the area, stemming from the fact that research investigations are limited to the attitudes and the behavior of the employees. The article constitutes a theoretical analysis.
Journal: Organizacja i Kierowanie
- Issue Year: 181/2018
- Issue No: 2
- Page Range: 135-146
- Page Count: 12
- Language: Polish