Syllepse et antanaclase : procédés rhétoriques dans le slogan publicitaire
Syllepsis and Antanaclasis: Rhetorical Devices in Advertising
Author(s): Silvia BoncescuSubject(s): Language and Literature Studies, Applied Linguistics, Descriptive linguistics
Published by: Editura Universităţii din Piteşti
Keywords: figures of rhetoric; metaphor; metonymy;
Summary/Abstract: This study concentratres upon the lexical strategies that include figures and rhetorical devices like metaphor or metonymy and their functioning in advertising messages. The identified figures of rhetoric are used to support and increase advertising effectiveness and are responsible for creativity in advertising.
Journal: Studii şi cercetări filologice. Seria Limbi Străine Aplicate
- Issue Year: 2018
- Issue No: 17
- Page Range: 17-21
- Page Count: 5
- Language: French