Geschäftliche Kommunikation als zielorientiertes Marketingsverfahren der Wirtschaft. Ein mögliches Vergleichsstudium zwischen der deutschen und australen Entwicklungsrichtungen
Business Communication as a Target-Oriented Marketing Method of the Economy. A Possible Comparative Study between German and Australian Development Lines

Summary/Abstract: Communication used in any part of the business process has developped and acquired a new value and understanding. Theoreticians and recently marketing specialists try to formulate new ways and methods in the establishing and use of language in multinational companies as well as business on a smaller scale. The article aims at comparing the different trends of communication in the economy, culture and business-etiquette in Germany and Australia, highlighting the specific traits of the two countries in the wine production and distribution with examples and live situations.

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