Intercultural Pitfalls - Misunderstandings, Conflicts and Solutions to an Effective Business Approach
Intercultural Pitfalls - Misunderstandings, Conflicts and Solutions to an Effective Business Approach

Summary/Abstract: In times of globalization, intercultural competence is becoming increasingly important. Many researchers even go one step further and think that this is now an indispensable core competence. It is clearly evident that those who have intercultural competence can better avoid the pitfalls that arise as a result of cultural differences. But what exactly is meant by intercultural competence? And which pitfalls are to be avoided? Fewer misunderstandings due to cultural understanding.

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