Business Model of a Creative Company and Design Management
Business Model of a Creative Company and Design Management
Author(s): Katarzyna Caban-PiaskowskaSubject(s): Business Economy / Management, Sociology, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
Keywords: creative company; creative sector; business model of a creative company; design management; design management features
Summary/Abstract: The aim of the article is to present the creative company’s business model in the context of designmanagement. The article is a literature review. The first part outlines reasons for dealing with the issuesof the creative sector, including business models. It presents definitions of the creative sector and ofa creative organisation/company, as well as the characteristics of the creative company’s business model.In the second part, reason for focusing on design management issues, its definitions and features areexplored. The third part presents a comparison of business models of creative companies with designmanagement. The author also attempts to establish whether any relationship between these two trendsexists and what connects them.
Journal: Problemy Zarządzania
- Issue Year: 17/2019
- Issue No: 2 (82)
- Page Range: 155-169
- Page Count: 15
- Language: English, Polish
