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Design-Led Approach to Entrepreneurship
Design-Led Approach to Entrepreneurship

Author(s): Grzegorz Baran
Subject(s): Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: entrepreneurship; design-led approach; design thinking; method; methodology

Summary/Abstract: The literature on entrepreneurship indicates the lack of a strong theoretical basis to fully describe and explain this extremely dynamic and future-oriented area. The classic approaches to the organization and management are not always sufficient to solve some wicked problems in the area, which require the interdisciplinary synthesis of various sciences combined with the experience of practice, and often quite new conceptual frameworks.

  • Issue Year: 17/2018
  • Issue No: 4
  • Page Range: 7-26
  • Page Count: 20
  • Language: English
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