TURİZM PAZARLAMASINDA MÜŞTERİ SADAKATİ OLUŞTURMADA FİYATLANDIRMA STRATEJİLERİNİN ÖNEMİ: KONAKLAMA İŞLETMELERİ ÜZERİNE BİR UYGULAMA
THE IMPORTANCE OF PRICING STRATEGIES IN CREATING CUSTOMER LOYALTY IN TOURISM MARKETING: AN APPLICATION ON ACCOMMODATION OPERATIONS

Summary/Abstract: Other consumer industries in the field of tourism industry, it is a good product, good service, want to buy at a reduced price. Consumers constantly use their preferred companies from time to time they even prefer to get benefit of the opportunities that comes their way, they can evaluate the degree of within the scope of the upgrade. Of tourism businesses to develop customer loyalty, marketing and pricing strategies within the framework of the priorities and satisfaction of the customers by creating applications that will give you advantages in order to increase non-price vehicles must apply. The wishes and needs of tourists constantly changing and intensely competitive pricing strategies of firms in industries with more professional approaches are required to manage. Non-price tools is in demand by businesses sees that, even when evaluated in terms of effectiveness and efficiency, which is the basic determinant of tourism marketing and the importance of price remained a top priority factor in decision-making can be said. In this study, we get a lot in the tourism industry in the field of application, but do not focus on it that much why customer loyalty is important in creating price strategies pricing strategies and methods which can be considered valid and to what extent, and in order to be successful at it will focus on what is necessary to be considered.

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