THE EFFECTS OF CHARACTERISTICS OF GENERATION Z ON 21ST CENTURY BUSINESS STRATEGIES
THE EFFECTS OF CHARACTERISTICS OF GENERATION Z ON 21ST CENTURY BUSINESS STRATEGIES
Author(s): Hakan CoraSubject(s): Business Economy / Management, Socio-Economic Research
Published by: Kafkas Üniversitesi Sağlık, Kültür ve Spor Daire Başkanlığı Dijital Baskı Merkezi
Keywords: Generation Z; Generation Y; Generations;
Summary/Abstract: The Z generation, composed of individuals born in 1990’s who are fast learners intertwined with technology, draws our attention to their aptitude to adjust to the new knowledge and pace of time. They grow in the consumer society and their inner worlds considerably differ from the members of other generations. Many members of this generation will graduate and start working in a few years. They have expectations and ways of learning that are different from the other generations and they will transform the companies and change the dynamics of the working life because they have a very good command of digital processes. The goal and objective of this scholastic research is to resolve the characteristics of Z generation who are born after 1995 – 2000s and put forward management and business strategies for the corporations, institutions and firms when they are employing or working with members of this generation.
Journal: Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
- Issue Year: 10/2019
- Issue No: 20
- Page Range: 909-926
- Page Count: 18
- Language: English
