ХАРАКТЕРИСТИКА НА СТИЛА НА КОМУНИКАЦИЯ НА БЪЛГАРСКИЯ УНИВЕРСИТЕТ ВЪВ FACEBOOK
FEATURES OF THE COMMUNICATION STYLE OF THE BULGARIAN UNIVERSITY IN FACEBOOK

Summary/Abstract: The pilot study explored the social media communication of three Bulgarian universities. The purpose of the study was to find out the characteristics of the communication behaviour and style the Bulgarian universities perform on their Facebook walls. The whole research population of total 205 Facebook posts for the year 2018 was analysed. The three universities communicate with news and a monologue. The style of communication is a public information one. The research is part of the research project of Burgas Free university „Bulgarian Language in Social Media” (№ДН20/ 6; 11.12.2017) funded by the National Science Fund of Bulgaria (BNSF)

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