KONKURENCYJNOŚĆ CENOWA W OBSZARZE TURYSTYKI
Price competitiveness in tourism

Summary/Abstract: The issue of utilizing price as a tool in the drive to be competitive in the tourism industry correlates not only to the management of an enterprise but also to tourism region. A review of the current literature and most recent research on this topic points to the necessity of considering price as a critical factor in determining the demand for tourist services. This includes the international market and underscores the effect of price on the level of participation in the marketplace by any given region or country. Price is thus a very important strategy in maintaining competitiveness in the tourism industry. It referes to both how consumers react characteristic tourism products and services price changes as well as other products and services purchased by visitors, and currency exchange rates. The objective of this article is to review the most significant studies that reference pricing as a measure of competitiveness and to provide an in-depth analysis of price comparisons in the international market. The potential of using Harmonized Indicators of Consumer Prices (HICP) and Purchasing Power Parity (PPP) compared on an international basis is also discussed. The creation of a methodological basis for the development of a Tourism Consumer Price Index (TCPI) will be covered, as well. This article also includes the assumptions grounding the development of an indicator of product utility (value for client) and the relation of utility to price.

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