OBSERWACJA ZMIAN W ZACHOWANIACH NABYWCZYCH MIESZKAŃCÓW WYPOCZYWAJĄCYCH W STREFIE NADMORSKIEJ
Observation of changes in buying behavior of residents vacationing in the coastal regions

Summary/Abstract: In the tourist destinations, it has lately been observed a trend that more and more local inhabitants decide to spend their holidays in their place of residence. This phenomenon is seen all over the world especially it is even more evident when the terrorist threats, climate disasters or epidemics of fatal diseases appear. Next to tourists, local residents are also a significant group of consumers. They purchase catering services, participate in cultural, entertainment and sport-recreational events, and revenues generated thanks to goods and services purchased by them, are an essential part of the entrepreneurs’ incomes. Moreover, demand represented by inhabitants has an essential impact on extending tourist season and it eliminates negative effects of seasonality, characteristic especially for coastal regions at the Baltic Sea. The purpose of this article is to assess the changes in buying behavior of the inhabitants of the coast of Gdansk vacationing in the coastal zone, based on the results of the survey carried out in 2012 and compared with the results of the survey conducted in 1997, by using the methods of comparative analysis.

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