Wykorzystanie mediów społecznościowych w podejmowaniu turystycznych decyzji zakupowych na przykładzie pokolenia 50+
The Use of Social Media in Consumer Behaviour Process Related to Tourism on the Example of the 50+ Generation

Summary/Abstract: The purpose of this article is to present the activity of 50+ generation relatedto the usability of social media with particular focus on tourism. Literature review and the analysis of the empirical data obtained from the author’s research carried out amongst the students of the University of the Third Age in Bydgoszcz in 2018 helped to achieveit. As a result it should be stated that the seniors under study actively had used the socialmedia space mostly on the pre-trip stage to search information and online reputation of the company. As a consumer-to-consumer medium, social media have grown enormously in the tourism industry for the 50+ generation mainly as an information search platform.

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