Smart city jako koncepcja pozycjonowania marki miasta
Smart city as a Concept of Positioning the City’s Brand

Summary/Abstract: The concept of a brand in city management becomes an area of growing interest, both on the part of the scientific community and practitioners. One of the most important components of the city’s branding is positioning. The aim of this article is to show the smart city concept as a city positioning strategy in the process of building its brand. The adopted goal was achieved thanks to the study of the subject literature, as well as the analysis of two case studies, Amsterdam and Singapore, as model examples of urban centers with recognizable brands of smart cities that use new technologies in all areas of their functioning.

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