Design Thinking jako przykład twórczego wykorzystywania badań marketingowych – analiza przypadku
Design Thinking as the Example of the Creative Use of Marketing Research – Case Study

Summary/Abstract: The article describes the problems and the essence of design thinking as well as the arguments why it is used. The literature analysis is conducted and the author research indicates that the interest in Design Thinking is growing as a method of solving design andcreative problems. It allows you to look at issues from a different perspective and providecreative, innovative solutions, to go beyond the usual paths of thinking and acting. Thearticle is a case study and aims to present the use of Design Thinking on the example of training workshops. The author used the participant observation and in-depth interviews conducted with the owners of a strategic and research boutique. In addition, the article presents a review of the literature regarding the issue under discussion.

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