Nowe modele biznesu w kontekście współtworzenia wartości z klientem
New Business Models in the Context of Co-creating Value with Customer

Summary/Abstract: The paper concerns the issues of customer involvement in the co-creating value in accessing resources area. Its purpose is to identify interesting and still poorly recognized research problem, which is the impact of the co-creating value on customer relationships and changes in business models applied on the market, and to present the preliminary research proposal for wider scientific discussion. The paper presents: the outline of the research problem and its rationale, the discussion of the theory of co-creating value as the theoretical basis for the research, and business model concept as the way of value creating and acquisition from the market.

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