Marketing Management Concept
Marketing Management Concept
Author(s): Andrzej PomykalskiSubject(s): Management and complex organizations, Economic development, Marketing / Advertising
Published by: Społeczna Akademia Nauk
Keywords: marketing management; change; smart products
Summary/Abstract: I describe key changes leading to a contemporary marketing management concept of the first decade of this century. Concepts such as return to shareholders, product platforms and smart connected products changed the rules and perspectives on many markets. This paper is intended to promote and generate discussion around changes occurring in modern marketing management
Journal: Przedsiębiorczość i Zarządzanie
- Issue Year: 16/2015
- Issue No: 12.3
- Page Range: 19-26
- Page Count: 8
- Language: English