Analiza potencjału reverse product placement fikcyjnej literatury – na podstawie kanonicznego„uniwersum wiedźmińskiego”
Fictional literature reverse product placement potential – „witcher universe” canonical literature analysis

Summary/Abstract: This paper presents the results of conducted analysis on the reverse product placement potential of fictional literature from„witcher universe” and the techniques used to reliably them for the readers. During course of this study 7 main techniques for reliability were identified and over a 100 fictional literature cases were analysed. Results of this study showed that the Witcher universe has significant potential for reverse product placement usage.

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