Możliwości i bariery budowania marki miejskiego obszaru funkcjonalnego – studium przypadku
Opportunities and Barriers for Building a Brand of Urban Functional Area – a Case Study

Summary/Abstract: Functional urban areas are in the current perspective of the European Union financing the main actors of local development planning. One of the major challenges in the management of this kind of areas becomes a building of territorial brand covering several neighboring municipalities joined various dependencies. The aim of the paper is to analyze the possibilities of adapting the place brand concept to management of functional urban area of subregional center – Elk city. The research method used in the article is a case study, which was based on several techniques of collection and interpretation of data: analysis of secondary sources as well as participant observation.

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