The Competitiveness on the Tourism Market: Airbnb as Challenge for Small Enterprises in the Tourism Sector. Analysis of Prices of Accommodation Services on the Examples of Cities with Strong Tourist Function
The Competitiveness on the Tourism Market: Airbnb as Challenge for Small Enterprises in the Tourism Sector. Analysis of Prices of Accommodation Services on the Examples of Cities with Strong Tourist Function

Summary/Abstract: The main issue of the article is connected with the struggle of the business entities for their competitive position on the tourist market using a variety of means to stay on the market and fight for profit growth. The emergence of new entities acting in the economy of sharing ideas (sharing economy) providing widespread accommodation services outside the regulated legal tourism sector is building new competitive factors and changes the structure of the tourism market, especially for small and medium enterprises (SME). The paper presents a statistical analysis of the results of empirical research containing an estimation of the average level of prices of selected products, comparisons between three cities with strong tourist function selected for the study (Warsaw, Kracow, Prague) and between the three business models: Airbnb, Interhome and traditional hotels. The study also includes elements of qualitative analysis, taking into account the additional services provided in connection to price (meals, housekeeping, access to facilities and recreational services, etc.).

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