Z KUŞAĞININ E-TİCARET ALGISI ve E-TİCARETİ KULLANMA SIKLIĞ
E-COMMERCE PERCEPTION OF Z GENERATION AND FREQUENCY OF USING E-COMMERCE

Summary/Abstract: Even if the individuals who make up the generations differ due to the socio-economic environment, social events, culture, time, place, and opportunities they are in, their lifestyle, habits, needs are the continuation of each other. However, each individual continues his life in accordance with the needs and possibilities of his own time and makes his choices according to his own personality traits. Even if the space and cultural environment of the young people are different, their interest and behavior towards computers and new technologies are approximately the same or similar. In this study, the usage of information technologies of Generation Z in general and how they can bring this technology to the center of life will be revealed. In this sense, the technology we know as the generation of the 21st century, which is intertwined within us and around us every day, and especially how much this generation, which is online on most of the day surfing the internet, can go in e-commerce compared to the previous generation X and Y generations. an analysis will be made.

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