TURİZM İŞLETMELERİNİN GELİŞMESİNDE İNTERNETİN ROLÜ ÜZERİNE BİR ÇALIŞMA: GAZİANTEP ÖRNEĞİ
A RESEARCH ON THE ROLE OF INTERNET IN THE DEVELOPMENT OF TOURISM BUSINESSES: GAZIANTEP MODEL

Summary/Abstract: Recently the internet is accessed evermore worldwide. At the same time, e-trade has become an important marketing instrument for most business branches. The internet is used by tourism businesses too for many purposes, which have significant roles in the world trade. Nowadays, the usage and necessity of the Internet and its boundaries are controversial topics among researchers and tourism businesses’ managers. The main purpose of this essay is that to determine what is the role of the internet for the development of tourism businesses. In this context, qualitative research methodology is preferred in this research for the purpose of comprehensive evaluation on development of tourism businesses. Interviewing, which is one of the qualitative research techniques, is used as a method for obtaining data from 5 and 4 star hotel managers and Group traveling agency managers in Gaziantep. Interviewing is one of the common data gathering techniques, it involves asking questions and getting answers from participants in a study. There will be interviewing with these business managers with predetermined questions, and questions will be detailed, particularly the specific prominent issues of them.

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