Sport in the new media. Media coverages of selected sport disciplines during the Olympic Games in Rio de Janeiro
Sport in the new media. Media coverages of selected sport disciplines during the Olympic Games in Rio de Janeiro

Summary/Abstract: This study concerns the online sports media coverage,a topic that has not been previously analyzed in Poland.In recent decades many studies (in Anglo–Saxon countriesin particular) indicated the major underrepresentation ofwomen’s sport and different framing of sportswomen andsportsmen. Those studies showed that the media playsimportant role in upholding gender stereotypes in sportand hindering empowerment of sportswomen. This studyanalyzes media coverage of three sports disciplines (gymnastics,swimming and weightlifting) during Rio Olympicson five websites. Findings revealed underrepresentationof women’s sport and setting the trend to write aboutwomen’s sport in disciplines consider as appropriated forwomen. The qualitative analysis did not indicate gender–specific descriptors in materials about sportspeople.

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