KLJUČNI FAKTORI USPJEŠNOSTI ŽENSKOG PREDUZETNIŠTVA U KONTEKSTU TRANZICIJSKOG I POST-KONFLIKTNOG OKRUŽENJA U BOSNI I HERCEGOVINI
KEY FACTOR OF SUCESS OF WOMAN ENTERPRENEURSHIP IN CONTEXT OF TRANSITION AND POST-CONFLICT ENVIRONMENT IN BOSNIA AND HERZEGOVINA

Summary/Abstract: The importance of women's entrepreneurship in modern and contemporary societies has been growing very dynamically in recent decades. The aim of the paper is to explore the possibilities of applying good practices and experiences, as well as models of success of women entrepreneurship, taking into account the specificities of the Bosnian environment in the context of transitional and post-conflict dynamics. The research will test the perception of the transition and post-conflict environment with respect to the variation in individual factors affecting the performance of women's entrepreneurial-owned enterprises. The model of success of a company owned/co-owned by an woman entrepreneur which include individual characteristics of an entrepreneur (tradition of entrepreneurship in the family, education and business experience, social capital, motivation for entrepreneurship) and their impact on the success of enterprises in this paper is expanded by exploring the influence that social context has on motivation. The ways in which women entrepreneurs perceive social reality affect their motivation for entrepreneurship and the success of their enterprises, so that the perception of the environment as an opportunity has a positive effect on the motivation for entrepreneurship and indirectly increases the success of the enterprise, while the perception of the environment as a constraint has a negative impact on the motivation for entrepreneurship and reduces the indirect positive impacts on business performance.

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