Seniorzy jako konsumenci prywatnych usług zdrowotnych
Seniors as a Consumers of Private Health Services

Summary/Abstract: The objective of the paper is to analyze the elderly customer segment (above 65 years old) as the consumers of private health services. The demographic and social characteristics of elderly people are presented in terms of such factors as: life expectancy, education level, income, professional activity, as well as objective and subjective assessment of health condition. The paper covers also the consumer needs and behaviors of seniors in the area of health services in recent years, i.e. the frequency and type of services utilized and the structure of expenditures allocated for this purpose. Then, in relation to the services guaranteed by the public system, a comparison of the commercial product offer for the elderly is made. The last part of the article touches the aspect of development of the product offer for the elderly, especially with the use of telemedical solutions.

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