Komunikowanie społecznej odpowiedzialności w przedsiębiorstwach
Communication of social responsibility in enterprises
Author(s): Ewa StawickaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: ECONOMIC ACTIVITY; PRIVATE PERSON; DEVELOPMENT; STRUCTURE; TRENDS
Summary/Abstract: The concept of corporate social responsibility was a reaction and response to rapid and continues changes in the business world, and showing the proper way for business based on honesty, morality, while warning against the consequences of aggressive actions on the market. The ever-increasing need for information of social and environmental impact of companies’ economic activities has led to the development of social reporting – CSR communication. This article discusses the companies which identify the most important areas of involvement and define their key stakeholders, takes a look at the company from its employees, clients and suppliers perspectives communicating its way in social reporting and moral code.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 166
- Page Range: 680-690
- Page Count: 11
- Language: Polish