"Ostatnia prosta" kampanii wyborczej do Parlamentu Europejskiego 2019 w felietonach wstępnych na łamach tygodników opinii - przykłady stymulowania negatywnych emocji
"The final straight" of 2019 European Parliament election campaign in editorials on the pages of weekly magazines -examples of negative emotions stimulation

Summary/Abstract: The paper consists of two complementary parts: theoretical and empirical. The first part of the article describes a role of: emotions, automatic modes of thinking and judgment heuristics in media communication. The second part includes the analysis of four editorials published in polish weekly magazines during the last week of 2019 European Parliament election. The author chose titles, such: „Do Rzeczy” (no. 21/2019), „Sieci” (no. 20/2019), „Newsweek Polska” (no. 21/2019)i „Polityka” (no. 21/2019). The purposes of the analysis were: to find and define examples of negative emotions stimulation being focused on political, particularly campaign topics.

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