DESTINAČNÍ MANAGEMENT Z POHLEDU VÝVOJE TEORIE A PRAXE
DESTINATION MANAGEMENT FROM THE SCIENTIFIC AND PRACTICAL POINT OF VIEW

Author(s): Andrea Holešinská
Subject(s): Business Economy / Management, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: destination management; destination management organization; tourism; cooperation;
Summary/Abstract: The aim of this paper is to assess approaches to the issue of destination management in foreign countries and in the Czech Republic. The fundamental stone of the contribution is basic terminology that is firstly focused on the term destination and its regionalization. Then terms destination management and tourist organization (destination management organization) are defined based on the German, Anglosaxon and Czech experience. The following part deals with specifics, functions and principles of destination management process. Finally, the development of destination management in the foreign countries is presented with the stress on obstacles that occure when appling destination management into practice.

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