Предимства на изкуствения интелект в кризисния PR
Advances in artificial intelligence in crisis PR

Author(s): Silvia Boyanova Aleksandrova, Dimitrina Petrova Stefanova
Subject(s): Social Sciences, Economy, Media studies, Essay|Book Review |Scientific Life, Communication studies, Conference Report, ICT Information and Communications Technologies
Published by: Висше училище по сигурност и икономика (ВУСИ)
Keywords: crisis PR; online platforms; AI
Summary/Abstract: Crisis PR is a functional mechanism for supporting and maintaining crisis management and together they are a factor in overcoming and dealing with the crisis and minimising damage. Spreading of false information is an accompanying effect during systemic crises and is not just a threat to the reputation of organisations in general, but is a risk factor in managing the crisis. The article analyzes and presents the more well-known and accessible platforms for news distribution in a crisis period.

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