Комуникационна ангажираност на аудиторията на студентските първенства от НСАА (NCAA)
Communication engagement of the NCAA championships’ audience

Author(s): Ivan Valchanov
Subject(s): Social Sciences, Education, Sociology, Sports Studies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: college sports; audience; social media
Summary/Abstract: The National Collegiate Athletic Association (NCAA) championships, which bring together high schools from the United States, Canada, and Puerto Rico, are becoming an increasingly sought-after media product among sports fans. With heavy investments in promotion and coverage, the NCAA competes in viewership with even some of the major professional sports leagues. This paper explores the role of the audience and its engagement during the championships through the most popular social networks. The main research method is secondary data analysis, and the aim is to draw conclusions about the communication engagement and participation of the audience during the key events of the college championships.

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