ПОТРЕБИТЕЛСКИ НАГЛАСИ НА БЪЛГАРСКИ ТУРИСТИ ЗА ИЗБОР НА ДЕСТИНАЦИЯ ЗА ПОЧИВКА НА БЪЛГАРСКОТО ЮЖНО ЧЕРНОМОРИЕ
CONSUMER ATTITUDES OF BULGARIAN TOURISTS TO CHOOSE A HOLIDAY DESTINATION ON THE BULGARIAN SOUTHERN BLACK SEA COAST

Author(s): Sonia Stefanova, Mihail Prodanov
Subject(s): Economy, Tourism, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: consumer attitudes; bulgarian tourists; tourism; holiday; holiday destination; black sea
Summary/Abstract: A study of the consumer attitudes for maritime tourism with a destination on the southern Bulgarian Black Sea coast is presented. The group of participants is a research type sample, numbering 153 people – 95 women (62%) and 58 men (38%). All are Bulgarian citizens. For the aim of the research, the multi-attribute model of M. Fishbein was applied. The data on the attributes of the sea destinations, which form the attitudes towards them, are analyzed. The results show that the dominant attributes that most determine the consumer attitudes of the sample in relation to sea holidays are: „food quality“, „peace of mind and security“, „quality of service“and „natural and climatic conditions“.

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