EVALUACE POLITIKY CESTOVNÍHO RUCHU ČR ZA OBDOBÍ 2014-2020
THE EVALUATION OF THE CZECH TOURISM POLICY IN THE PERIOD OF 2014-2020

Author(s): Andrea Holešinská
Subject(s): Business Economy / Management, Economic history, Present Times (2010 - today), Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: tourism policy; evaluation; Czech Republic; tools; decision-making process;
Summary/Abstract: The paper deals with the evaluation of the state tourism policy of the Czech Republic. Primarily it focuses on the accomplishment of the strategic document the Concept of the State Tourism Policy of the Czech Republic for 2014-2020. The activities related to particular measures are examined and as well as the implementation of tools used by the state tourism policy is analysed. The state tourism policy of the Czech Republic is also confronted with the theoretical background. Therefore, the attention is paid to the decision-making process, the legitimacy of state interference in tourism and the role of the state in tourism policy. It is emphasized that external factors (e.g. global trends or COVID-19) have an impact on the decision-making process and the direction of tourism policy. The paper is based on the qualitative analysis of documents, which is supported by the analysis of secondary data sources.

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