Парламентарни избори 2021 – дефицити на медийната грамотност в гражданското образование
Parliamentary Elections’2021 – Media Literacy Deficits in Civic Education

Author(s): Lilia Raycheva, Neli Velinova, Mariyan Tomov, Lora Metanova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Parliamentary elections; Facebook; political leaders; media literacy
Summary/Abstract: Compared to traditional media, internet platforms, and especially social networks are becoming increasingly popular channels for politicians to communicate with the electorate. The aim of the study by an academic team of FJMK, supported by NSF (KP-06-М35/4-18.12.2019), focuses on the deficits of media literacy in pre-election online communication. The object is the dynamics of the online campaign for the parliamentary elections in Bulgaria in 2021. Both the regular (04.04.) and the early (11.07.) elections have been held under the shadow of COVID-19 and in the conditions of political confrontation, hostile public speech, and neglected professional standards. The subject relates to the messages in the Facebook profiles of the political leaders within one month of the two campaigns. The methodology is an empirical study and comparative analysis. The scope of the survey includes political forces that have passed the 4% electoral threshold. The results are indicative of the extent to which insufficient information, media, and digital literacy as part of the civic education of the participants in the election process – regulators, politicians, media, analysts, and audiences, affect the informed choice of voters.

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