Отразяване на руската инвазия в Украйна от световните медии (24 февруари – 2 март 2022 г.)
The Mainstream Media Discourse in the First Week of the Ukrainian War (24 February 2022 – 2 March 2022)

Author(s): Svetlana Stankova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media coverage; war; interpretation; activism; media message
Summary/Abstract: As Lippmann says in his famous book ”Public Opinion” one hundred years ago, the media construct the pictures inside our heads for everything that is ”out of reach, out of sight, out of mind.” The choice of words and phrases made by the media forms images, messages, and attitudes that not only influence public opinion but also construct a reality, a mediated reality. And for international events, this reality often remains the only one to all who cannot be direct witnesses, much less participants in them. The subject of this study is the coverage of the full-scale attack on Ukraine in 2022 by the mainstream Western world media. The scope of the study includes the first seven days of the war – from February 24, 2022, to March 2, 2022. The object of the study is interpretive publications (communication units) related to the Russian invasion of Ukraine by two media, published on their websites during the first week of it. The media – The New York Times and Daily Mail, are selected according to the traffic to them, measured by Serpstat – Rank in global internet traffic, as of March 1, 2022. The empirical base includes all three hundred and eighty-six interpretive communication units published by the two media outlets in the specified period. The methods for data processing and interpretation of the empirical base are documentation, monitoring, discourse analysis, interpretive, and rhetorical analysis.

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