IMPACT OF THE INSCRIPTION OF THE CULTURAL LANDSCAPE ON THE UNESCO LIST ON TOURISM DESTINATION
IMPACT OF THE INSCRIPTION OF THE CULTURAL LANDSCAPE ON THE UNESCO LIST ON TOURISM DESTINATION

Author(s): Zuzana Kvítková, ZDENKA PETRŮ, Petr Houška, Lucie Macáková
Subject(s): Museology & Heritage Studies, Sociology of Culture, Tourism, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: tourism destination; heritage; the impact of UNESCO site; Czech Republic;
Summary/Abstract: The site inscription on the UNESCO list of cultural and natural heritage is important for tourism destination development. It is associated with several positive and negative impacts on sustainable destination development. The paper aims to evaluate the impacts and potential effects of the registration of the cultural landscape of the Kladruby nad Labem National Stud Farm on the monument as such, its surroundings, and related subjects in the destination. Quantitative methods such as the number of visitors, tourism density and intensity were used to assess the impacts and sustainability. A qualitative method of structured interviews with various stakeholders was used to evaluate the potential influence and perception of the inscription on the UNESCO list. The observation method was also used. The research showed that the inscription on the UNESCO list had an impact on the visitors´ growth and its year-on-year growth (except in 2020). Tourism indexes of density and intensity pointed to the possibility of destination congestion. The structured interviews showed that the inscription has a rather positive effect on the monument itself, as well as the municipality, destination, and tourism within the region. Results confirm that the positive effects are associated primarily with the ability of the monument itself to regulate its attendance.

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