Innovations as a Means of Restarting Tourism in the Slovak Republic in the Period After COVID-19
Innovations as a Means of Restarting Tourism in the Slovak Republic in the Period After COVID-19

Author(s): Vojtech Kollar, Silvia Matúšová
Subject(s): Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Tourism; Innovation; Sustainability
Summary/Abstract: The competitiveness of tourism and its sustainability is conditioned by the ability of tourism stakeholders to use the existing innovation environment. Empirical results support the fact that the tourism sector shows differentiated innovation behavior in the sector of services. Economic performance in tourism determines the type of innovation and the type of business. The paper focuses on innovations, which, together with other factors, are considered to be the driving force behind a possible restart of tourism in the Slovak Republic in the period after COVID-19. Innovations are understood as creative activities that induce deliberate change that will bring in technical, technological, economic, or social benefits. They are an essential part of modern business. Using a questionnaire survey, PESTLE analysis and SWOT analysis, a survey focused on the application of innovations in tourism was conducted. The target group was represented by travel agencies in a selected region of the Slovak Republic.

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