Практически приложения на комуникационния мениджмънт в комуникационните професии
Communication Management Practical Implementations in Professions in the Communication Field

Author(s): Teodora Petrova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: communication; management; practice
Summary/Abstract: The Communication Management curriculum provides knowledge about the different types of communication, as well as an overview of the impact of communication on strategic planning in organizations and the achievement of organization-wide goals. Courses focus on outlining the role of communication in organizational management, the methods and tools used for effective communication and communication skills. One of the most important outcomes is that the lecture courses cover the key principles of managing communication processes in media and organizations as well as media content management.

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