СОЦИАЛНА ИНОВАЦИЯ И КОРПОРАТИВНАТА СОЦИАЛНА ОТГОВОРНОСТ
SOCIAL INNOVATION AND CORPORATE SOCIAL RESPONSIBILITY

Author(s): Galina Kurteva
Subject(s): Economy, Business Economy / Management, Business Ethics, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: innovation; social innovation; corporate social responsibility
Summary/Abstract: The concept of innovation is mainly associated with the economic process and with the organization of work and society. A holistic understanding of innovation goes beyond the focus of production, whose main goal is profit. It is associated with the creation of new products, services and models that meet social needs more efficiently and at the same time improve people's well-being and give rise to a new type of social interrelationship. The content of the report is conceptual in nature and considers social innovation as a product of the implementation of socially responsible business behaviour.

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