Tourism in Slovakia in the Times of COVID-19 Pandemic – Communication of the Municipalities with Tourists
Tourism in Slovakia in the Times of COVID-19 Pandemic – Communication of the Municipalities with Tourists

Author(s): Denisa Jánošová, Renáta Sádecká, Lenka Labudová
Subject(s): Economy, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Marketing communication; Tourism; Pandemic; Cities; Municipalities; Slovakia
Summary/Abstract: In this chapter, we deal with the importance of marketing communication in tourism, especially when it comes to the COVID-19 pandemic and the recovery of Slovak municipalities after it. According to revised OECD estimates, the decline in international tourism will be in the range of 60% to 80%. This chapter aims to deal with the effects of the COVID-19 pandemic on tourism, while we also present the results of our research, which deals with marketing communication in Slovakian regions. We use the comparison on the occasion of comparing the number of visitors in Slovakia and the number of overnight stays in January, February and march in the 2017 – 2021 years. We also present results from the correlation, which evaluate the relationship between chosen variables.

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