Kompetencje konsumenckie pokolenia Y w Polsce
Consumer competences of Generation Y in Poland

Author(s): Felicjan Bylok
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The principal aim of the herein paper is to describe selected consumer competencesand the degree of their occurrence among young consumers. The achievement of the assumed goal was possible thanks to the application of the method of critical analysis of the national and international literary sources relating to consumer competences and the methods of quantitative analysis. As a result of theoretical analysis, the significance of consumer competences was illustrated in terms of fulfilling the role of a consumer in contemporary society. In turn, the results of empirical research were aimed at assessing the scope of consumer competences demonstrated by young consumers. This referred to the competences associated with sustainable consumption, the utilization of consumer goods in the process of image creation, their utilization as an attribute of a given social position, and adjusting the patterns of consumption to the consumer goods available in the market offer. What is the practical implication of the carried out research is the emphasis on the necessity to take into account the shaping of consumer competences in consumer education.

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