ВИНЕНИЯТ ТУРИЗЪМ КАТО АЛТЕРНАТИВНА ФОРМА НА РАЗВИТИЕ
WINE TOURISM AS AN ALTERNATIVE FORM OF DEVELOPMENT

Author(s): Penka Goranova
Subject(s): Economy, Tourism
Published by: Икономически университет - Варна
Keywords: tourism; wine tourism; tourism industry
Summary/Abstract: Tourism is a complex process involving a wide range of items for specific professional activities and positions in its development and management. In comparison with the mass, alternative tourism going later, but already there is a wide variety of its types and forms. It is closely specialized, so the circle of its users is not wide, and the wide variety of products contributes to the satisfaction of tourists with specific and varied interests. In recent decades, namely wine tourism, also called enoturizm, is established as one of the most popular types of alternative tourism, which marks a significant growth in the national tourist product, which is why it can be argued that is one of the fastest growing segment in the tourism industry. The purpose of this report is deline at the role of the wine tourism as the most dynamic form of development.

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