Literatura w krótkich spodenkach…, ale pod krawatem. O niemasowych wytworach rynku wydawniczego dla dzieci i młodzieży w kontekście problemów z określeniem adresata intencjonalnego
Literature in shorts... but under a tie Non-mass products of the publishing market for children and youth in the context of problems with determining the intentional addressee

Author(s): Marta Szymor-Rólczak
Subject(s): Language and Literature Studies, Studies of Literature, Polish Literature
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: Publishing market;book for children;intentional addressee
Summary/Abstract: The introduction of the article presents the state of research on the book market for children and youth and the basic problems related to this issue. One of the types of non-mass publications cataloged for children and youth — the so-called picture books — was analyzed in more detail. A review of examples of the picture book implementation and selected strategies for displaying the text and its correlation with illustrative material are presented. Particular attention was focused on the problem of the intentional recipient and adult participation in the reading process of child inculturation.

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